Email marketing is now the most famous and effective form of digital marketing. But nowadays, people are more focused on mobile email marketing. Let’s see some facts about mobile email marketing.
- Tablets or smartphones read 66% of emails. (Marketing Land, 2015)
- 75% of Gmail users access their emails on their smartphones. (TechCrunch, 2015)
- Mobile devices open 48% of emails. (Movable Ink, 2015)
- On an iPhone, people read 41% of emails. (Movable Ink, 2015)
- 39% of marketers have zero strategy for mobile email. (eConsultancy, 2012)
- Women click 10% more often than men on smartphones. (Tailored Mail, 2012).
- However, the number of new Internet users is growing at a rate of less than 10% per year, whereas the number of new mobile device subscribers is growing at a rate of 20% or more. (Mary Meeker, 2014)
- Smartphone email will account for 15% to 70% of email openings, depending on your target audience, product, and email type. (MarketingProfs, 2017)
- Replies sent from mobile devices are 54% quicker than those sent from PCs. (MarketingProfs, 2017)
- In 2017, 2.282 million people accessed their email via their smartphones. (MarketingProfs, 2017)
- B2C emails get 57.4% more opens on smartphones than B2B. (MarketingProfs, 2017)
- Webmail and desktop openings have consistently dropped throughout 2015, each falling 13% since January. (Litmus, 2015)
- The Apple iPad (21%), Google Android (18%), and the iPhone (60%) are the three most popular platforms for mobile email. (Litmus, 2016)
- Apple users are transient email readers; the iPad and iPhone offer a higher ratio with a 0–3 second email read measurement. (Movable, 2014)
- The most significant turn-offs individuals have with mobile email include receiving too many (44%), not being relevant (37%), being too small to read and interact with (32%), having websites and landing pages that are not mobile optimized (26%), and not being nicely formatted for mobile phones (21%). (LiveClicker and The Relevancy Group, 2015).
There is no denying that business and conditional messages are increasingly becoming mobile. Technology is advancing rapidly, leaving us uncertain about future adoption trends. However, it is clear that not everyone representing things to come will use email. Therefore, your mobile email strategy encompasses more than just sending emails. Formulating a solid technique to tackle the force of mobile messaging, including the strength of email, can give marks the edge they need to remain on the ball.
